Attracting HOMESCHOOLERS: A Marketing Guide for Homeschooling Service Providers
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Homeschooling is becoming increasingly popular in the United States. According to an NHERI study, around 6%-7% of school-age children homeschool. But how should marketers target homeschoolers with their products and services? This article will help you analyze how you can up your marketing strategy and better serve homeschoolers as clients.
Why Do People Choose Homeschooling?
People make the decision to homeschool their children for a variety of reasons.
Some parents choose homeschooling because they feel their children will receive a richer and more personalized education at home, while others do so for religious reasons.
Parents who take responsibility for their children’s education are primarily concerned with its quality. Parents are confident that by doing so, they would be able to better support their children. According to NHERI estimates, home-educated kids frequently outperform public-school pupils on standardized academic performance exams by 15 to 30 percentile points. Some parents don’t worry about grades; they just want to make sure their children know and comprehend the subject/discipline.
Parents also look to homeschooling because they are not satisfied with the quality of education in public schools, and private schools can be too expensive for them. This is especially true if parents have more than one child to educate.
Homeschooling is also common among military families that frequently move between bases. It’s especially common among families when one parent works long hours or has a lot of duties outside of the house (such as being a single parent).
How Do You Develop the Proper Marketing Messages for Homeschooling Parents?
The first thing to consider when developing your marketing messages for homeschooling parents is the audience. You can tell that it’s good for everyone but also add that homeschoolers will appreciate it due to convenient studying modes.
Public schools give children around 10 subjects; however, homeschooling parents get to choose and structure the subjects themselves. Tutoring agencies that give lessons to kids can also discuss how they can help children advance in some disciplines. Those who sell books can say that their books are also perfect for studying the subject at home.
If you want to develop proper marketing messages for homeschooling, it’s important to know the reasons and needs of your target audience.
Parents are looking for quality. Let them know that your individual approach to each student and your unique methods allow them to get high results quickly. Every kid attending your classes will be well-prepared for any kind of test and highly logical. Colleges are actively recruiting homeschool students.
When marketing your services, it’s also important to point out what makes your program different from the competition’s, especially if there is plenty of it in your area.
Parents are looking for quality. Let them know that your individual approach to each student and your unique methods allow them to get high results quickly.
Focus on the Benefits and Values Your Product or Service Brings to the Table
When marketing to homeschoolers, you may want to include a message about how you make it easier for parents to homeschool. You can also emphasize the fact that your school will be open throughout COVID-19, which means that students don’t have to miss out on learning time due to the pandemic.
You might also mention how much flexibility you offer parents in terms of scheduling their child’s classes as well as how much control they have over the number of hours their child learns each week.
As a marketer, you need to show how much value you create for your students and their parents.
When marketing homeschooling, you need to make sure that you are showing the benefits of homeschooling in a way that will motivate your target audience—parents who want to teach their children at home—to choose your product or service over the competition. It’s not enough to just say that homeschooling is good; you must demonstrate it with concrete facts and figures.
You should not only show the value of your product or service but also how it fits into the bigger picture of their child’s education. If you are selling an online course about music theory, don’t just talk about how great it is; talk about why students need to study music theory and how it can contribute to their future (e.g., it helps them understand more of what they hear).
Choose Influencer Marketing
The best way to reach potential homeschoolers is through word of mouth. Influencers are people who are influential in your target market, and they have a large following on social media. They can help you reach your target audience by promoting your product, service, or brand to their followers, who will then become potential customers. This way, you get high visibility, and their followers will see your brand as trustworthy.
Influencer marketing is one of the best options for reaching homeschoolers via social media channels such as TikTok, Facebook, or Instagram.
Influencers are 300% more trusted than celebrities, and 50% of people trust peers’ recommendations over brands’ messages.
But dealing with top bloggers who may seem expensive to you is not necessary. Sometimes moms have their audience on social media and may be a helping hand to you. So, share some samples of your products with them or offer them a free trial for your services. If they like what you do, you will get honest feedback from their side as well as some recommendations for their community. This is a great starting point in case you are not ready to invest much in your promotion. Such options can be found on Kidazzler.
Moms always know how things should be done, even when it comes down to promoting other companies’ products on social media sites like Facebook and Twitter for marketing purposes. You can find many options that will work well; these include sharing honest feedback from others’ points of view and getting recommendations through joining communities such as Kidazzler.
Kidazzler Will Help You Find the Perfect Influencer for Your Brand
If you own a homeschool product or service and want to start marketing your product, Kidazzler is the place for you. We connect parents, companies, and opinion leaders! We are a specialized platform that helps startups, small businesses, and brands get their products into the hands of parents who care about what’s best for their kids.
Make your brand known to a larger audience and take popularity to the next level with Kidazzler.
