Facebook Groups: One of the Best Places To Leverage Organic Reach
Check the slides with the essentials.
If there is one place where organic reach still happens on Facebook, it is in groups. After all, Facebook and Google are quite similar in the way they are used, perhaps that explains why organic reach on Facebook is better than on Google.
Facebook groups are a gold mine for marketers, entrepreneurs, and business owners that utilize Facebook. Facebook groups are great places for discussion about all sorts of topics. They’re also a place for building your brand’s authority, helpfulness, and likability. When you think of Facebook groups what type of image comes to mind? Do you think it’s a place to help others through advice or support with something? There’s plenty of that going on in Facebook groups. What do you think of when you think of advertising in Facebook groups? Most people don’t automatically think about organic reach. Hopefully, this article will change that.
Want to make the most out of a Facebook group for your brand? With 500 million members, the social network is home to a plethora of online communities. And while you might be tempted to throw in the towel and join a few, here are five tips you should consider before taking the plunge.
1. Build a Strategy
Whether you’re new to Facebook groups or a seasoned veteran, there’s no way to get around the fact that they’re an essential part of any social media strategy.
It’s also important to remember that Facebook is constantly changing and evolving, so what worked last year may not work now. That’s why it is essential to build a working strategy before going deep.
First, make sure that joining a group is right for your brand. If you’re trying to reach a specific audience—such as Millennials or Gen Z—it may be worth it to join several groups that focus on those demographics. But if you’re looking for a broad reach, it might make more sense for you to simply post on Facebook’s main feed rather than focusing on one particular group.
Next, think about how much time you have available to dedicate to managing your group(s). If you’re just starting out and don’t have much time on your hands, consider outsourcing some of the work by hiring someone else who can manage it while still allowing them access when they need it (which will probably be rarely).
Finally, remember that these groups aren’t just places where people hang out; they’re also hubs where people go looking for answers to their questions or concerns. So think about what types of content would be useful for these communities before posting anything at all!
2. Choose a Group With the Same Values and Interests As Your Brand
If you’re trying to promote a new product or service, it’s crucial that you find an audience that shares similar interests and values as your brand. Not only will they be more likely to engage with what you have to say, but they are also more likely to be receptive if they can relate their own experiences with yours. If you’re selling luxury skincare products, it wouldn’t make sense to try and reach out to a group of people who are passionate about saving animals or helping children.
3. Don’t Only Promote Yourself
When you’re trying to get engagement from other members, it’s important not to come across as too aggressive or sales-y. It helps if you start off by sharing something interesting about yourself or your business—people will be more likely to respond positively if they feel like they already know who you are!
By sharing something personal and genuine, you’ll make a connection that encourages others to talk about themselves as well. Asking questions is another great way to get people talking—it demonstrates interest in what they have to say and lends a conversational tone to your posts.
4. Participate in Discussions
You don’t want to just join a group and expect people to come to you—you have to show up, too. When you participate in discussions, you’ll be able to engage with the community and show them that you’re an active and engaged member of the group.
When participating in discussions, try to keep your responses short and sweet. Your goal isn’t just to post an answer; it’s also to get people talking and sharing their thoughts on the subject matter at hand. To do this, ask questions that will spark discussion within the group (but don’t directly ask for answers).
5. Use Brand Ambassadors
One of the best ways to engage with customers on Facebook is through brand ambassadors. These are people who help you spread the word about your products or services by creating groups, posting content, and answering questions in real-time.
You can find brand ambassadors by asking your existing customers if they’d be interested in helping out, or by creating an application form on your website that asks potential ambassadors what their interests are and what they’re looking for in an opportunity like this. You can also use social media influencers who have large followings on platforms such as Instagram or Twitter to spread awareness about your new product line or service offering.
Another proven approach to successfully leverage on brand ambassadors is joining kidazzler.
It is a platform for brands to connect with their target audience and build engagement.
Kidazzler is an online platform that connects brands with influencers and content creators.
Brands can use Kidazzler to reach out to their audience and engage them with branded content that they will find interesting, entertaining, and fun.
This strategy will help you get your brand message across through engaging content that people want to share with their friends and family members.
Wrap Up
Though the organic reach of Facebook posts has declined, that doesn’t mean brands have lost the ability to successfully use Facebook to build brand awareness and generate new leads for their business. For B2C and service-based businesses, Facebook Groups can be an effective tactic to drive referrals from customers and the general public alike, for instance, from parents if talking about kids-related businesses. However, the key is using the platform appropriately by continually engaging members of a Facebook Group interested in your brand voice versus sharing universally appealing content that will certainly never be seen by most of them. With Kidazzler, you can connect with mom micro-influencers and have them showcase your product or service in the kids-related industry on social media channels.
Setting up a Facebook Group for your brand has both advantages and disadvantages to consider. But that’s not a cause to stay away from leveraging this tool in your marketing strategy. Careful planning and execution are required in developing your Group. Some brands have done it well – Net-a-porter and Farfetch are strong examples of Facebook Groups that are thriving and continue to generate great results. Cadillac has recently shut down its Facebook Group, but you can only imagine how much they invested (labor, time, and resources) in building, growing, and managing such a large and active community.
With Facebook groups, you can tap into a powerful marketing tool that could be part of your business strategy. You’ll need to analyze and find new opportunities but it is worth the time investment for success in this industry!
