Nano-Influencers: Who, What, Why, and How To Engage Them?
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Where old-school influencer marketing was focused on bloggers and celebrities with a high number of followers, the new school takes a simpler approach. The focus doesn’t lie on the number of followers but on quality. Nano-influencers have an important role in digital marketing nowadays. In this article, we’ll be discussing why these influencers are great for your brand.
Many of us are looking for some affordable ways of promotion these days. All well-known tools may seem too expensive, but we want to assure you that it’s not the case with Nano-Influencers!
Nano-Influencers are a new kind of social media influencer that doesn’t cost much and can help your brand reach its goals. They have a small but dedicated fanbase that is more than willing to promote your products or services on their pages.
Nano-Influencers are also very easy to work with: they don’t ask for much money and have no hidden costs or requirements to fulfill. You only need to pay them once they’ve reached your desired goal, which saves you both time and money!
If you’re looking for an affordable way of promotion, Nano-Influencers might be what you need!
Nano-Influencers Are the New Wave in Marketing
They’re active social media users who are not professional influencers, having from 100 to 10 000 followers. Most of their posts feature typical content like photos of their family, friends, cat videos, and memes. Unlike traditional influencers who are paid by brands to influence their followers and curate a specific aesthetic, nano-influencers typically receive little to no pay and instead receive free products or services in exchange for posting on their social media platform in their own style.
Nano-influencers offer brands several advantages over traditional influencers. Their low follower count means they are more accessible to brands than larger influencers who may charge large sums of money for posts that reach millions of people per day. Nano-influencer posts tend to be more authentic than those of traditional influencers because they aren’t trying to sell as much—they’re just sharing what’s happening in their lives with friends and family members. Finally, nano-influencer posts are also more likely to be shared by other users on social media platforms like Instagram or Twitter than those posted by traditional influencers because these users have similar interests and lifestyles.
If you work in the kids-related industry, you may find a lot of nano-influencers among social media active moms who like sharing their impressions and experience with others.
In order to reach such people, first of all, you need to understand that they are not interested in advertising themselves as influencers or being hired as such. They simply want to share their impressions and experience with other moms out there.
Therefore, the best way to reach them is by creating a community where they can freely share their content without fear of being judged by others. It’s important that this community would be made by an authentic brand that cares about moms and children alike.
Engage Nano-Influencers With Kidazzler
There are many ways to engage nano-influencers. One of the best ways is through Kidazzler, an online platform connecting brands with nano-influencers. It offers a wide range of features that make it easy for you to find the right influencer for your company.
It is a proven fact that kids are the future. As a business owner or marketer, you have to be aware of this fact and work with it. It is no longer enough to simply advertise your product or service online. You need to find ways to engage the next generation in order to reach them where they are most receptive: on social media platforms such as Instagram and YouTube.
Kidazzler is committed to providing the best possible experience for its users, and we believe that having the best nano-influencers in the industry is key to that.
If you’re looking to engage nano-influencers, there’s no better way than with Kidazzler. Kidazzler is a platform that connects nano-influencers with brands and businesses to promote their products and services.